Mobile Marketing – Now Is The Time!
So it’s 1998, you own a business and you keep hearing about this new thing called a “website”. You wonder if you should get one or not, you think that maybe this Internet thing is just a fad.
Obviously, you would have been way ahead of the curve and your competition if you would have moved on it then, right?
Well we believe that we are in a similar situation now, with mobile and we are taking action on the behalf of our clients and here is why:
Three reasons why mobile-friendly sites matter:
- Mobile-friendly websites benefit your customer, and in turn your business. These sites produce an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users. (Omniture, April 2010)
- By 2015, more Americans will access the web via mobile than desktop. Building a mobile-friendly site is essential for businesses to prepare for the mobile movement. (Nielson, 2010)
- Users take action on mobile-friendly sites. 1 in 5 website visits lead to an immediate call to the business. (Dudamobile, 2010)
The mobile web is rapidly expanding. More and more, consumers visit websites via their mobile devices. And it’s projected that more than half of Americans will own a smartphone by the end of 2011 (Nielson, 2010). Given the changing consumer behavior, it’s critical that businesses meet this demand and invest in a mobile website.
What is a mobile website? It’s a site built specifically for the mobile experience. It takes advantage of mobile features, including click-to-call and click-to-map, so it’s easy for users to find your businesses – immediately. It’s a simpler version of your regular website that’s designed specifically for on-the-go users visiting your site via a smartphone. In fact, mobile-friendly web experiences have produced an average 75% higher rate of engagement.
Just because a website can be viewed on a smartphone does not mean it is mobile-friendly. The image below shows an example of a website that is formatted correctly for a mobile device.
Give us a call today and we can give you a free report on how your site works with mobile devices!