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It is no longer a question of “if” your business should be using social media as a marketing tool, it is now a question of “how”. Businesses even in small markets need to be involved in social media marketing for several reasons, this article talks the specifics of why…
Simply put, it is using social media sites like Facebook, Twitter, LinkedIn, Foursquare and tons of others to find, get & keep more customers. It is considered “inbound marketing” and is a very different concept for many business owners who are used to more traditional “outbound marketing” methods. Outbound marketing examples are things that you buy that interferes more than it interacts. Like TV, Radio, Direct Mail, and even Email Marketing.
Social Media Marketing Effectiveness
There is no question that traditional “outbound” marketing is proving to be less effective, and it is expensive. These numbers prove true for small markets like my title shows social media parker co as well. Here are some great stats that shows this:
- 44% of direct mail is never opened. That’s a waste of time, money & paper.
- 86% of people skip through TV commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
- The cost per lead in outbound marketing is more than for inbound marketing.
- 200 million have registered their number on the “do not call list.”
- 91% of email users have unsubscribed from a company email that they previously subscribed to.
- Inbound marketing costs 62% less per lead than traditional outbound marketing.
Businesses are using social media to get new customers right now, 56% of small businesses interviewed said that the have gotten new business from Facebook, and 42% on Twitter. These numbers are rising sharply year over year. Our opinion is that it is a great tool for getting new business, but an even more powerful tool for building fierce customer loyalty with your current customers. Also, social media marketing by itself is not going to help – it must be integrated with other aggressive forms of online marketing.
Quicker, More Effective Customer Communication
Using social media allows you to communication with your customers like never before! Instead of having to call you with plain customer service issues now customers can talk with you almost in real time. Perhaps now you don’t need to hire an outsourced center or have as many customer service staff, not to mention how much more happy your customers will be.
You can now quickly and easily see what your competition is doing and talking about online, our services allow you to track your top competitors, allowing you to get ahead. If you see that a certain competitor is using a promotion that is working really well, then maybe that’s something that could work for you.
Traditional media is expensive, just a dollar bill sized ad in a major market can cost thousands of dollars a month. Social media marketing is very cost effective, the cost per lead is dramatically lower when you know what you are doing and have the time to manage it properly.
We are experts not only in social media marketing but in how to integrate it with other powerful online marketing methods. We manage our clients social media presence on several different platforms like Facebook, Twitter, LinkedIn, Google + and many more. We create new posts, content, gain new followers, keep in touch with past clients and so much more on your behalf. Your account manager will be working on your account everyday! We do all of this work manually, there is no automation – this is the only way to do social media marketing effectively.
We know how to engage new prospects and keep you top of mind to your past clients. We will find people who are talking about you or your industry and engage in conversations with them, getting them intrigued about your business. This will result in more traffic to your website and more calls to you at a much more cost effective price than traditional media.