The client – James T. Anest, P.C. s an attorney firm located in Parker, Colorado. His firm has over 30 years of experience focusing on Bankruptcy, Personal Injury, Business Law & Real Estate Law.
Their needs – their firm had experienced a bit of a slow down over the last year or so. They really had not kept up with their competition in terms of Internet marketing and had very little presence online. They wanted to bring in more new clients, however their past marketing plan consisted mostly of Yellow Pages advertising, which was not performing for them any longer. They knew that they needed to be online, but did not have the time or expertise to know the best way to go about it.
Our plan – we met with James and his entire staff. We interviewed each one and asked them specific questions about their job and clientele. We dug deep to find out why someone should call them instead of their com-petition, and did other fact finding.
We went to work immediately and came up with some great new ideas that we knew have worked in the past for other attorney firms—but tweaked slightly for their firm.
We recommended a new website that is fully optimized to show up highly on search engines. However we knew that this industry is very competitive and can be very tough to get to the first page of major search engines. We also recommended that we do an aggressive Social Media Marketing campaign to complement the website as well as an Online Video to visualize their experience and capabilities. We also implemented a strategy to quickly gain traffic and customers while the website was climbing in the rankings on Google, Yahoo & Bing. We did a pay per click advertising campaign on Facebook and quickly brought James’ firm new leads.
Results – by implementing a strategy versus just a specific product, we were able to quickly get James’ firm new leads and get his new website ranked very highly on search engines. We increased his website traffic by 45% and his overall leads have increased by 20%. We have had so much success in helping the firm get new clients that he has hired us to help him with his restaurant and nightclub!
Just being able to focus on my current customers and knowing that I have experts working for me, has created a huge efficiency in my business!” I can’t thank the folks at iFuse enough for all that they do.James T. Anest
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